Coming soon to a livestream near you: Oprah Winfrey.
The television host and producing powerhouse will hold a virtual rally next week to corral support for Vice President Kamala Harris’ presidential bid, according to a press release.
Winfrey will headline “Unite for America,” billed by organizers as a “call to action” for pro-Harris grassroots groups. To produce the event, she is partnering with Win With Black Women, as well as more than 140 other organizations, including Cat Ladies for Kamala, Swifties for Harris, and White Dudes for Harris.
Around 400 in-person voters will also attend the event, which will be beamed out to platforms including YouTube, Facebook, TikTok, Twitch, and Instagram.
The Harris campaign has found considerable success in the realm of virtual programming, hosting giant, hourslong Zoom calls that have resulted in millions of dollars’ worth of donations. More than 44,000 people attended Win With Black Women’s initial July call, while 190,000 people flocked into White Dudes for Harris’ event that same month.
“I cannot think of anyone better to host this event than Oprah Winfrey, who has brought Americans of different generations, backgrounds, and experiences together in conversation for decades,” Jotaka Eaddy, the founder of Win With Black Women, said in the release.
Winfrey made a surprise appearance at last month’s Democratic National Convention to offer Harris her endorsement in her first-ever convention speech.
“Let us choose truth, let us choose honor, let us choose joy,” Winfrey told the roaring audience. “Because that is the best of America.”
The 70-year-old also inadvertently made a viral star out of a woman in the crowd to whom the cameras cut after she made reference to “childless cat ladies,” a phrase disparagingly dropped by Republican vice presidential nominee JD Vance earlier this summer.
Although she has historically remained taciturn on political matters, Winfrey offered President Joe Biden and Harris her support in 2020, and helped campaign for former President Barack Obama in 2008. (She did not give him another endorsement during his 2012 re-election bid, saying it wasn’t necessary.)
Winfrey herself was not quoted in Monday’s release. Over the weekend, she reunited with friend and fellow Montecito resident Meghan Markle for a “light-filled evening” at the opening of an independent bookstore in Santa Barbara.
“Unite for America” will stream on Sept. 19.