BetterHelp Takes Action After Data Breach Settlement
Enacting Changes for Enhanced Privacy Protection
According to The U.S. Sun BetterHelp, a leading provider of telehealth therapy services is embarking on a significant initiative to compensate approximately 800,000 customers affected by a data breach. This action follows a $7.8 million settlement mandated by the Federal Trade Commission (FTC) in response to the violation between August 2017 and December 2020. During this period sensitive customer information including email addresses, IP addresses, and reactions to personal health inquiries was compromised. The FTC alleged that BetterHelp shared this data with companies like Facebook and Snapchat for advertising purposes without proper consent or disclosure to customers.
In response to the settlement, BetterHelp is mandated to enact substantial changes to its privacy policies and practices. These changes include obtaining explicit consent from customers before sharing personal information with third parties and implementing robust safeguards to safeguard consumer data. To facilitate the refund process an independent refund administrator Ankura Consulting Group, has commenced contacting eligible customers via email, providing instructions on how to claim their refunds. Recipients have until June 10 to select their preferred payment method which ranges from physical checks to Zelle transfers or PayPal refunds with payments expected to be disbursed in late summer.
READ ALSO: JUNK MAIL Final hours to claim one-time payment from $9 million texting settlement
The BetterHelp Data Breach Settlement Highlights the Imperative for Enhanced Data Protection Measures
Eligible customers for the refund settlement are those who subscribed and made payments for BetterHelp services during the specified period, encompassing various counselling services offered under the BetterHelp suite. While the refund process aims to compensate affected individuals it also serves as a reminder of the critical importance of stringent data protection measures in the digital age. Companies must prioritize consumer privacy and security to prevent breaches and uphold trust. Those who believe they are eligible for a refund but have not received an email notification or have questions about the settlement can contact the independent refund administrator for further assistance.
Furthermore, the BetterHelp data breach settlement underscores the broader implications of data security breaches and the urgent need for companies to prioritize robust privacy measures. Beyond the financial compensation provided to affected customers the settlement emphasizes the importance of transparency, consent, and accountability in handling sensitive consumer data. As technology is increasingly central in healthcare and other industries maintaining trust and safeguarding privacy remain paramount. The incident serves as a cautionary tale highlighting companies’ ongoing challenges in maintaining data integrity and the imperative for continuous vigilance in the face of evolving cybersecurity threats.