Tickets for American singer Taylor Swift’s “The Eras Tour” will start going on sale in some U.S. states. An economist from Indianapolis estimated that the concert could generate up to $100 million for the city’s economy.Dagney Faulk, the Center for Business and Economic Research research director at Ball State University in Indiana, estimated that “The Eras Tour” of American singer-songwriter Taylor Swift is expected to generate up to $100 million for the economy of the city of Indianapolis.
According to Briggs, the tickets for Swift’s “The Eras Tour” in Indianapolis are set to go on sale on August 11. However, several fans have already received presale codes that were redeemed starting on August 9 at 11 a.m. Swift is scheduled to play three “The Eras Tour” shows at the Lucas Oil Stadium the next fall. Faulk roughly estimates that “The Eras Tour” shows could generate up to nine figures in the revenues of the central Indiana.
The Eras Tour Impact on Indianapolis
According to Zulkosky, the city of Indianapolis is built for large-scale events like Swift’s “The Eras Tour”. Nonetheless, some hotel bookings are already sold out for the first week of November 2024. This suggests that the impact of “The Eras Tour” on Indianapolis is more than ticket sales.
Apart from ticket sales, hotels, local transportation, restaurants, and stores will also benefit from “The Eras Tour”. Faulk states that there would be a massive inflow of people from outside of the region to downtown Indianapolis to see “The Eras Tour”. This inflow will then have a huge impact on hotel stays, restaurants, and local businesses and add to local tax revenues.