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Fact.MR Study Predicts Heart Health Supplement Market to Surge at 9.9% CAGR, Projecting a Reach of US$ 27.9 Billion by 2034

HeartBeet, Heart supplement example | Getty

According to a new report by market research and competitive intelligence provider Fact.MR, the global heart health supplement market is expected to reach US$ 27.9 billion by the end of 2034, up from an estimated US$ 10.9 billion in 2024.

Within the larger category of dietary supplements, the market is a dynamic and developing area that reflects the growing emphasis on cardiovascular health throughout the world. Heart health supplement sales are being driven by the increasing global health challenges posed by the growing prevalence of cardiovascular disorders and the need for consumers to actively focus on preventive measures.

Key Segments of Heart Health Supplement Industry Research Report         

By Type By Sales Channel By Form By Ingredient By Region
  • Natural
  • Synthetic
  • Online
  • Offline
  • Powder
  • Liquid
  • Tablets
  • Softgels & Pills
  • Others
  • Vitamins & Minerals
  • Herbs & Botanicals
  • Omega Fatty Acids
  • Others
  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia & Oceania
  • MEA

Natural and plant-based ingredients found in heart health supplements are becoming noticeably more popular among consumers. This trend emphasizes the value of naturally derived ingredients in formulations and is in line with a larger trend towards clean-label products.

In the next ten years, it is anticipated that continued developments in supplement formulations—such as the addition of novel ingredients, focused delivery methods, and combinations created for all-encompassing heart health support—will accelerate the growth of the heart health supplement market.

The world’s aging population is another factor driving up demand for supplements related to heart health. Senior-specific products that address age-related cardiovascular concerns are becoming increasingly popular.

Key Takeaways

  • From 2024 to 2034, the global market for supplements that promote heart health is expected to grow at a CAGR of 9.9%.
  • By the end of 2034, the US market is expected to reach $4.87 billion.
  • The demand for natural and organic heart health supplements is rising in Germany.
  • Through 2024, sales of supplements for heart health are expected to increase in Japan at a CAGR of 10.1%.
  • “To improve their product visibility and accessibility, leading heart health supplement manufacturers are utilizing marketing strategies like social media, influencers, and e-commerce platforms,” per a Fact.MR report.

Successful Approach

Dominant market positions are held by well-established heart health supplement companies with strong brand presence, diverse product portfolios, and vast distribution networks. To broaden their market reach and boost their profit margins, they frequently concentrate on innovations and strategic alliances. To stand out in the market, new entrants are primarily concentrating on distinctive formulations, focused marketing, and digital strategies.

Get customization on this report for specific research solutions:


Report Attribute Details
Value Projection (2034) USD 27.9 Billion
Growth Rate (2024-2034) 9.9% CAGR
No. of pages 170 Pages
No. of Tables 80 Tables
No. of Figures 219 Figures

The strong pharmaceutical and nutraceutical industries in Germany are largely responsible for the rise in the use of heart health supplements in that nation. The creation of premium supplements for cardiovascular health is being aided by a focus on R&D and a dedication to excellence.

The American market for heart health supplements is growing as people become more conscious of cardiovascular health and preventive measures. American consumers are actively looking for products that support heart health overall, which is in line with a larger trend toward living a healthier lifestyle.

A significant trend in the US is the rise of scientifically validated formulas that appeal to consumers seeking research-backed heart health solutions.

Sales of heart health supplements are significantly influenced by Japan’s aging population, especially among seniors, who are more vulnerable to cardiovascular diseases. The need for efficient healthcare products, such as supplements for cardiovascular health, is highlighted by this shift in the population. The market is growing due to the incorporation of traditional herbal medicine practices, since supplements with herbal ingredients are more in line with traditional wellness approaches, which boosts sales.

With its latest product, Fact.MR offers a dispassionate evaluation of the worldwide market for heart health supplements. It provides demand data from 2018 to 2023 as well as projections for 2024 to 2034.

Across six major regions of the world (North America, Latin America, Europe, East Asia, South Asia & Oceania, and MEA), the study provides crucial insights into the market based on type (natural, synthetic), sales channel (online, offline), form (powder, liquid, tablets, softgels & pills, others), and ingredient (vitamins & minerals, herbs & botanicals, omega fatty acids, others).

Mineral Supplement Market: Projected to grow at a compound annual growth rate (CAGR) of 4.4% between 2024 and 2034, the global mineral supplement market is expected to reach a valuation of US$ 29.56 billion by the end of 2034, up from its estimated US$ 19.21 billion in 2024.

Liquid Dietary Supplement Market: The market for liquid dietary supplements is expected to reach a valuation of US$120 billion by the end of 2034, rising at an incredible 9.2% compound annual growth rate (CAGR) over the next ten years, from 2024 to 2034. The market’s size was estimated at US$49.4 billion in 2024.

Horehound Supplement Market: By the end of 2033, it is expected to have grown from US$881.6 million in 2023 to US$1.9 billion worldwide. Sales of horehound supplements are expected to rise globally between 2023 and 2033 at a CAGR of 8%.

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