Texas Lottery Receives Coveted Industry Awards for Responsible Gambling and Innovation
Texas Lottery’s Three Industry Awards Recognizing Excellence and Innovation
According to source, the Texas Lottery was honored with three prestigious industry awards at the 2023 North American Association of State and Provincial Lotteries’ annual conference held in Milwaukee, Wisconsin. These industry awards acknowledged the agency’s unwavering commitment to responsible gambling and innovation showcased in its 30th Anniversary event. Notably, their “Know When” Responsible Gambling campaign, featuring creative ads emphasizing the significance of responsible play, secured well-deserved recognition in both the Responsible Gambling Communications Digital Media and Print categories, solidifying their achievements in the industry awards arena.
Furthermore, the Texas Lottery gained awards recognition in the Hickey Live Special Event Promotion category for their exceptional 30th Anniversary finale event, featuring the electrifying Ghostland Observatory in a successful live concert celebrating their three-decade milestone.
In addition to these industry awards, the Texas Lottery’s groundbreaking $20 Million Supreme scratch ticket game, the nation’s first at the $100 price point, stood out as a finalist for the prestigious Buddy Roogow Innovation Award for Best New Instant Game, significantly contributing to their awards collection. This game not only became a Texas best-seller but also generated substantial industry awards-related revenue.
Texas Lottery’s Ongoing Commitment to Benefiting the State and Promoting Responsible Play
The agency’s industry awards recognition extended to various categories, including Print Advertising Corporate/Beneficiary, Digital Media Coordinated Campaign, and Corporate Communications Annual Report, underscoring their industry awards-worthy contributions and campaigns.
Throughout its history, the Texas Lottery has consistently excelled in generating revenue for the state, supporting public education and veterans’ programs, with their industry awards serving as a testament to their unwavering dedication. Since its inception in 1992, it has made a significant impact on the Foundation School Fund and the Fund for Veterans’ Assistance, further enhancing the well-being of the state’s residents. The Texas Lottery continues to provide a diverse array of engaging games, including Powerball, Mega Millions, Lotto Texas, and scratch ticket games, all while emphasizing industry awards-worthy responsible play promotion among its participants.